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In today’s generation, the internet is full of various current trends. The most widely used platform is social media. There are many social platforms available that millions of individuals use daily. It is so popular for most of them that this is the first thing they check when they wake up in the morning and the last thing before going to bed. Social media is easily accessible on different devices connecting to the internet: tablets, mobiles, computers, and more. Users' popular platforms are Instagram, Facebook, LinkedIn, Snapchat, Pinterest, and Twitter. Regardless the online business is big or small, knowing that you have so many users on a platform is a huge advantage. The use of social media marketing like Facebook, Twitter, or Instagram marketing service has increased immensely because of its advantages. Social media marketing should be considered while trying to grow a business. What benefits can a franchise or business get from social media marketing? The benefits of