The Role of Social Media in Building Brand Awareness and Customer Engagement
Social media is a powerful tool for marketers to establish brand credibility and recognition. In Data Reportal’s 2022 report, it was found that 75 per cent of internet users utilise social media for researching brands. With billions of active users, social media is an ideal platform to expand a business and raise brand awareness, and a digital marketing firm in Brunei can help with that. Effective marketers priorities social media in their marketing strategies because it is a cost-effective channel with a broad reach. Furthermore, it creates a genuine image that helps both established and growing businesses with their marketing efforts. Here are the things social media can do to increase customer engagement and brand awareness for your business. Connect with your audience. Social media is an effective tool to increase your marketing reach and enhance brand awareness. It enables easy and direct communication with your audience, fostering relationships and spreading your brand